SAN FRANCISCO — Equii, a protein foodtech startup that transforms the nutritional value of flour, has announced its largest retail expansion to date with the launch of its Complete Protein Balance Bread in Hy-Vee stores across the Midwest.
The company is expanding to 88 Hy-Vee stores across Minnesota, Iowa, South Dakota, Missouri, Kansas, Illinois, Nebraska and Wisconsin. This move broadens the brand’s retail presence to nearly 120 stores and is a substantial jump for Equii’s distribution network.
"We're thrilled to partner with Hy-Vee to bring our Complete Protein Balance Bread to households across the Midwest and reshape perceptions of what bread and daily staples can offer in terms of health and sustainability.” — Monica Bhatia | co-founder and co-CEO | Equii
“We’re thrilled to partner with Hy-Vee to bring our Complete Protein Balance Bread to households across the Midwest and reshape perceptions of what bread and daily staples can offer in terms of health and sustainability,” said Monica Bhatia, co-founder and co-CEO of Equii.
The protein bread was originally announced December 2023 as a response to growing demand for nutritious alternatives in staple foods. A month later, Equii announced a partnership with Bridor to develop an artisan touch to the protein baked bread.
