Engelman’s Baking acquires St. Armands

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Engelman’s Baking acquires St. Armands

26 Jun 2024

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

TAMPA, FL — Engelman’s Baking Co., a portfolio company of Shoreline Equity Partners, LLC., has acquired Bradenton, FL-based St. Armands Baking Co., a producer of fresh and frozen bakery products.

Engelman’s, based in Norcross, GA, is a wholesale bakery offering a complete line of fresh and frozen bread products.

“We are very excited to partner with the St. Armands team,” said Rob Hathy, CEO of Engelman’s. “Bringing together the exceptional talent and culture that both companies share will allow us to have a broader product portfolio and better serve our customers.”

St. Armands is a commercial bakery that began as a small retail cake and pastry shop in West Central, FL. Purchased by the Vroom family in 1981, they began transforming the retail business into a wholesale operation. Today, St. Armands offers local delivery, fresh and frozen baked goods, custom baking and co-packing.

“We are thrilled to partner with Engelman’s,” said Bernard Vroom, owner of St. Armands Baking Co. “Both companies have similar backstories and share the same high standards. Strategically, we will be able to expand our footprint in the Southeast and beyond.”

“Bringing together the exceptional talent and culture that both companies share will allow us to have a broader product portfolio and better serve our customers.” — Rob Hathy | CEO | Engelman’s Baking Co.

Hyde Park Capital, an investment banking firm specializing in mergers and acquisitions, served as St. Armands’ exclusive investment banker for this transaction.

“It has been a privilege to work with and advise the St. Armands team throughout this process,” said Luke Horanski, VP of Hyde Park Capital. “The combination of deep, long-lasting customer relationships, and quality baking capabilities of St. Armands and Engelman’s were a natural fit, and we could not be more excited for the partnership.”

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