HERNDON, VA — With a nod to the increasing value of digital expertise in driving business strategy, PMMI, the Association for Packaging and Processing Technologies, announced the promotion of David Newcorn from senior VP, digital & data, to executive VP of PMMI Media Group. In his new role, the 26-year company veteran will be involved in guiding the future direction of PMMI Media Group and its parent organization PMMI.
As executive VP, Newcorn will help oversee budgetary and operational decisions for PMMI Media Group and will continue to direct advertising fulfillment, website and product development, IT and marketing. Newcorn will work with Joe Angel, president of PMMI media group, on the evolution of the company’s sales and editorial strategy.
“Dave’s promotion is great news for us and PMMI,” Angel said. “His passion and expertise will ensure we remain an essential resource for end users, as we connect suppliers with their target audiences in the years ahead.” Trained as a packaging journalist, Newcorn joined Packaging World, then owned by Summit Media Group and now PMMI Media Group’s flagship brand, as a senior editor in 1995. A few years later he was tasked with developing a digital strategy. Under his stewardship, digital products grew quickly and now account for half of the company’s total revenue. This successful digital platform proved attractive to PMMI, which acquired Summit Media Group in 2014.
In his new role, the 26-year company veteran will be involved in guiding the future direction of PMMI Media Group and its parent organization PMMI.
Since the acquisition, Newcorn has worked closely with PMMI to integrate the two organizations and deliver a combined data strategy. He has lent his efforts to PMMI’s tradeshow and business drivers’ initiatives and spearheaded the development of the PMMI ProSource online packaging directory, to be launched later in 2021.
“Dave has a keen understanding of all aspects of our business and is highly respected by our members and their customers,” said Jim Pittas, PMMI president and CEO. “I’m pleased to recognize his dedication and vision with this well-deserved promotion.”
Newcorn credited his coworkers for the success of PMMI Media Group. “We have a remarkable team, and it’s a privilege to work with so many talented professionals,” he said. “I’m looking forward to the ride ahead.”