EMERYVILLE, CA — Mondelez International’s Clif Bar brand launched a new Caffeinated Collection line of energy bars, developed in partnership with pro women’s basketball MVP Breanna Stewart and tennis pro Frances Tiafoe. Clif Bar has been partnering with Tiafoe since 2023.
The new Caffeinated Collection includes two flavors — Vanilla Almond and Caramel Chocolate Chip — designed to jump-start physical activity with a kick of caffeine.
“At Clif Bar, we know that the simple step of getting started is often what takes the most energy,” said Nicolas Henault, senior marketing director, Clif Bar at Mondelez. “Sometimes, you need that extra boost to get moving on the journey to raise your bar. Our Caffeinated Collection not only delivers a kick of caffeine to help you tackle your next workout, but it also helps provide the sustained energy that Clif Bar is known for in two appealing new flavors that make getting started a truly enjoyable experience.”
The energy bars are formulated with organic, non-GMO rolled oats and 10 grams of plant-based protein per bar. Both varieties feature approximately 65 mg of non-GMO, organic caffeine.
