CHICAGO — Kellanova is pairing its Cheez-It brand with Hidden Valley Ranch to produce a highly requested collaboration, Cheez-It x Hidden Valley Ranch Crackers.
The product combines Cheez-It’s crunchy cheddar cracker with Hidden Valley Ranch’s signature ranch seasoning, offering consumers a salty-savory snack option.
“We’ve seen fans mixing up their own blend of ranch seasoning-dusted Cheez-It crackers on social media, so we knew creating the perfect blend of cheezy and zesty flavors together was essential to satisfying their cravings,” said Cara Tragseiler, senior brand director for Cheez-It. “Much like our loyal Cheez-It fans, ranch lovers are seriously obsessed with Hidden Valley Ranch, so it was a no-brainer to infuse that fandom with our own to create a new, legendary cracker flavor.”
“We’ve seen fans mixing up their own blend of ranch seasoning-dusted Cheez-It crackers on social media, so we knew creating the perfect blend of cheezy and zesty flavors together was essential to satisfying their cravings.” — Cara Tragseiler | senior brand director | Cheez-It
Cheez-It marked the launch of the collaboration with daily limited drops on its website through July 1, with a code for consumers to get free shipping for their purchase.
Cheez-It x Hidden Valley Ranch Crackers will be available at retailers nationwide in July for a limited time.
