PLANO, TX — As US consumers gear up for the biggest sporting event of the year, Cheetos is rolling out its latest creation: Cheetos Crunchy Buffalo.
“As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac ‘N Cheese,” said Tina Mahal, senior VP of marketing at Frito-Lay. “While we know there’s no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good.”
The Frito-Lay North America brand has enlisted the help of CJ Stroud, quarterback for the Houston Texans, to provide Las Vegas-based fans the opportunity to win the experience of attending an exclusive Super Bowl LVIII watch party featuring an appearance from Stroud.
Cheetos Crunchy Buffalo is a permanent addition to the Cheetos lineup available in 8.5-ounce bags.
