NEW YORK AND CAMDEN, NJ — Campbell Snacks, a division of Campbell Soup Co., and Major League Soccer (MLS) have partnered to designate the snack division as the league’s official snack sponsors for the 2026 season.
“We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the US,” said Mike Pierson, CCO of Campbell Snacks. “We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands.”
This partnership will grant Campbell Snacks the opportunity to connect MLS fans with brands including Goldfish, Pepperidge Farm, Snyder’s of Hanover, Late July, Kettle Brand, Cape Cod and Snack Factory through stadium league-wide ads, retail displays and community impact programs across select markets.
Campbell Snacks brands will have a presence in MLS stadiums along with on-site activations during marquee events like MLS All-star and MLS Cup. The snack division will also activate community programs in locations and neighborhoods across the league in partnership with MLS WORKS.
