MILWAUKEE — Bob’s Red Mill announced Daniel Barba as VP of marketing.

Barba will join the existing marketing team to advance the company’s market growth and product innovation.

“I am honored and excited to join Bob’s Red Mill, a company that I have long admired for its commitment to quality and authenticity,” Barba said. “It’s a special opportunity to take a 46-year-old brand that is well-respected in the industry and find new ways to drive growth, especially with a new generation of consumers.”

Barba brings 20 years of marketing expertise in the emerging brand space to the role, with experience working with CPG companies such as Coca-Cola and Kellogg. He also has a background in launching new products and executing marketing strategies to drive sales and reach consumer targets.

“Daniel’s extensive experience in CPG innovation, combined with his strategic and consumer-driven approach, makes him an excellent addition to the marketing and executive teams at Bob’s Red Mill,” said Allyson Borozan, chief growth officer at Bob’s Red Mill. “We look forward to his fresh perspective and ability to concentrate on expanding marketing channels to continuously drive sales.”