LOVELAND, CO — Bobo’s, known for its oat bites and bars along with other baked goods, announced its new product line PB&J’s.
“People love being reminded of their youth, and for many the peanut butter and jelly sandwich is a cherished childhood staple,” said Beryl Stafford, founder of Bobo’s. “We’ve reimagined the traditional peanut butter and jelly sandwich with a shelf stable version without the prep or the mess and it’s easy to take anywhere. It’s a trip down memory lane that can keep up with today’s busy lifestyles.”
The brand revamped the classic sandwich as an on-the-go, shelf-stable alternative for consumers of all ages. Available in grape jam and strawberry jam flavors, Bobo’s constructed PB&J’s with high quality whole grain oats.
PB&J’s are vegan, gluten- and soy-free, certified kosher and contain 17g of whole grain oats. Individually wrapped for on the go purposes, the line is catered to fit various dietary needs.
PB&J’s join the Dipp’d Bar and Bobo’s Protein Bar lines as the newest innovations from the Colorado bakery.
“It’s been an exciting few months for us and we’re particularly thrilled about this latest innovation,” said TJ Mcintyre, CEO at Bobo’s. “Shelf stable PB&J’s has always been a category in which we know we can thrive and it’s very rewarding to finally bring this entirely new line to market.”
The PB&J’s line is available at retailers nationwide.
