BOULDER, CO — After 22 years, Bobo’s — known for its oat bites and baked goods — announced its flagship oat bar lineup will now be known as Oatmeal Bars.
Made with 100% whole grain oats, the 3-ounce Oatmeal Bars are suited for on-the-go snacking and in-between-meals convenience. The name change is reflected in the company’s refreshed packaging currently hitting store shelves.
“Now more than ever, customers expect more from their food,” said Henry Hughes, EVP of marketing at Bobo’s. “Our Oatmeal Bars have remained popular for more than 20 years now. That’s because they’re made with simple, wholesome ingredients and they taste great — and we’ve never wavered from that formula.”
Bobo’s Oatmeal Bars are gluten-free, Non-GMO Project verified, and free from most top allergens. The updated packaging clearly outlines the high-quality ingredients, such as Purity Protocol-certified oats.
“We’re excited our new packaging now communicates the meal replacement functional benefits that so many of our consumers are using our product for,” Hughes said. “We see such a significant part of the nutrition bar category consumption is for the meal replacement usage occasion and we think this new direction better positions us to meet that consumer need.”
The Oatmeal Bars are available at major retailers including Whole Foods, Target, Kroger, Safeway, Albertsons, Sprouts and Wegmans, as well as on the Bobo’s website.
