Bobo's launches limited-edition LGBTQ+ artist series Pride Bars

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Bobo’s launches limited-edition LGBTQ+ artist series Pride Bars

25 May 2021

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

BOULDER, CO — Bobo’s, the Colorado-based snack brand known for its gluten-free, oat-based bars and bites, has partnered with three artists from the LGBTQ+ community to design the limited-edition packaging of the brand’s third annual Pride Bar.

The brand hand-picked Ludi Leiva, Shanee Benjamin and Cheyne Gallarde for their unique artistic styles, and provided them with Bobo’s Pride Bar packaging as a canvas to deliver their own creative expression of pride for the LGBTQ+ community. Each of the three artists’ designs will be featured on Bobo’s Pride version of the Lemon Poppyseed Oat Bar and will include a personal statement from each artist on what pride means to them.

In addition to partnering with these artists to celebrate and give back to the LGBTQ+ community, Bobo’s is baking up change by donating 100% of profits from this bar to its partner PFLAG National for a second year, and is continuing its partnership with The Center on Colfax, a Denver, CO-based non-profit organization. This bar will be available throughout 2021 and will help provide critical support and materials to LGBTQ+ individuals and families.

PFLAG is the first and largest organization for LGBTQ+ people and their families and has more than 250,000 members and supporters. The Center on Colfax is a collaborative leader in creating a safe, healthy, inclusive, equitable and affirming environment for the LGBTQ+ community. The organization works to further statewide initiatives to reduce harassment and discrimination.

“Loving others like family has always been at the heart of everything we do, and our entire team is more excited than ever to be collaborating with so many wonderful partners for our third annual Pride bar,” said TJ McIntyre, CEO of Bobo’s. “These talented artists deserve the spotlight, and we can’t wait for our consumers to fall in love with the beautiful designs they’ve created for our Pride packaging this year. We’re also constantly blown away by everything The Center on Colfax and PFLAG have accomplished for the LGBTQ+ community every year, so we couldn’t think of better partners to give back to.”

"Loving others like family has always been at the heart of everything we do, and our entire team is more excited than ever to be collaborating with so many wonderful partners for our third annual Pride bar," said TJ McIntyre, CEO of Bobo's.

Bobo’s mission for this cause bar is to illustrate inclusion, acceptance and, above all else, love toward others. According to the company, highlighting the work of these influential LGBTQ+ artists can encourage others in the community to pursue their passions and be themselves.

The limited-edition 2021 Lemon Poppyseed Pride Bar is available online now through Bobo’s website. The bars are available in a 6-pack, featuring a varied assortment of each artist’s packaging, for $14.94.

For more information on Bobo’s, the pride bar and the artists who designed this year’s bar, visit www.eatbobos.com/pride. For more information on The Center on Colfax, visit www.lgbtqcolorado.org. To find out more about PFLAG, visit www.pflag.org.

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