LOS ANGELES — BetterBrand is releasing its third product category with the launch of The Better Hawaiian Roll.
With its proprietary technology, the brand is transforming the sweet roll into the net-carb equivalent of one grape. The non-GMO verified product includes 8 grams of plant-based protein and no added sugar.
“The Better Hawaiian Roll is a testament to our innovative prowess and ability to quickly span into different verticals,” said Aimee Yang, founder and CEO of BetterBrand. “The current largest domestic producer of traditional Hawaiian rolls drives $400M annually we believe that the value in innovation that Better brings will be clear to the consumer and will allow us to quickly grow into the market.”
The Better Hawaiian Roll is now available exclusively at Thrive Market and the brand’s website.
