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ISLANDIA, NY – Entenmann’s, a brand of Bimbo Bakeries USA, announced the expansion of its line of mini desserts today with the introduction of Minis Sprinkled Iced Brownies.

The new product joins other desserts in the company’s portfolio, which includes donuts, crumb cake, apple pie and more. The brownies, which come individually wrapped, are topped with a layer of chocolate icing and rainbow sprinkles.

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“At Entenmann’s, we’re always looking for big – and mini – ways to bring some fun to snack time,” said Catherine Danielowich, brand manager at Entenmann’s. “We’re thrilled to celebrate the latest release of Minis Sprinkled Iced Brownies and are confident that our fans will love them as much as we do.”

The product is launching just before National Sprinkle Day on July 23, and the company is hosting a giveaway of the new product to celebrate. From today through July 25, fans can visit the company’s giveaway website and complete an entry form for a chance to win one of 5,000 free boxes.

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