DAYTONA BEACH, FL — Bimbo Bakeries USA (BBU) and its brands will return to the racetrack in 2024.
The company announced it is continuing its partnership with JTG Daugherty Racing in the NASCAR Cup Series.
“Bimbo Bakeries USA is thrilled to continue our longstanding partnership,” said Taylor Burgess, senior omnichannel marketing manager for BBU. “The team had an impressive 2023 season, and we feel confident 2024 will be even better. Keep an eye out for your favorite brands on the No. 47 Camaro.”
BBU is currently selecting races and deciding which brands to feature on Ricky Stenhouse Jr.’s No. 47 Camaro.
“I bet it’s fun to pick races and assign their brands to the No. 47 Chevrolet Camaro so it aligns with their initiatives,” Stenhouse Jr. said. “I’m looking forward to hearing what they ultimately decide, and we’ll focus on delivering for them on and off the track. They are one of our longest-running sponsors, and we want to do well for them.”
The company primarily featured its Thomas’, Sara Lee Artesano, Ball Park Buns & Rolls, and Entenmann’s brands in the 2023 NASCAR season. BBU will support the sponsorship with in-store merchandising, division activations and consumer offers.