Baked-Ins tout hidden nutrition

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Baked-Ins tout hidden nutrition

30 Jan 2021

Joanie Spencer

Since 2008, Joanie Spencer has covered the retail and wholesale sides of the baking industry.
Serving associations such as the American Society of Baking (ASB) and BEMA, Joanie is also in demand as an industry presenter on bakery operations and trends. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri.

When she’s not running or playing soccer, Joanie spends her time with her husband and 11-year-old son.

RENO, NV — Nature’s Bakery, producer of Fig Bars and other soft-baked snacks, announced the launch of Baked-Ins, the brand’s first organic baked snack bar, featuring real fruits and veggies. As daily snacking becomes more prevalent along with increased health-and-wellness awareness, Baked-Ins address these consumer needs by combining sweet potato, kale, carrot and apple into a better-for-you snack inspired by home-baked favorites. Varieties include Banana Chocolate Chip Bread and Chocolate Oat Loaf. Both flavors offer 3g of fiber and 9g of whole grains to appeal to health-conscious families.

A Snacking Motivations & Attitudes report from Mintel indicated 66% of consumers seek more healthy snacking options. The research firm’s recent Food and Drink report also noted 33% of parents are looking for more organic options.

A Snacking Motivations & Attitudes report from Mintel indicated 66% of consumers seek more healthy snacking options.

Nature’s Bakery aims to meet the needs of those consumers who are increasingly looking for better-for-you snacks that do not compromise on taste, the company noted. Baked-Ins are formulated with fruits, vegetables and whole grain oats into soft-baked goods.

In its own proprietary research, a Nature’s Bakery consumer survey revealed 82% of respondents believe that the addition of organic fruits and veggies — even if they can’t see or taste them — is a way to make snacking more nutritious and purposeful, and Baked-Ins achieve these preferences in a convenient anytime snack.

“There’s something about classic baked goods that provides us with a sense of comfort,” said Vilma Livas, Nature’s Bakery CMO. “When developing Baked-Ins, we wanted to make sure we packed nature’s greatest ingredients into every bite without compromising the familiar tastes we crave. It’s a win for parents everywhere, and the magic is that you can’t even taste the secret goodness; that’s what makes these snacks seriously good.”

Visit www.naturesbakery.com for more information.

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