LOS ANGELES — ARYZTA North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company is moving: Upward. Following the sale to private equity firm Lindsay Goldberg earlier this year, the company set out to reintroduce itself with a new name while focusing on growth across its three core brands: La Brea Bakery, Otis Spunkmeyer and Oakrun Farm Bakery.