ARVA, ONTARIO — Arva Flour Mills, North America’s oldest continuously operating commercial flour mill, debuted gluten-free flours and mixes under the Arva Flour Mills brand. The product line expansion is the result of the mill’s acquisition of the Full of Beans gluten-free brand earlier this year. The company plans to expand distribution to other retail locations later this summer.
“It was always our plan to diversify the gluten flours we produce at the mill with gluten-free flour. “To this end, we were thrilled to acquire the popular and local Full of Beans gluten-free line of products,” said Mark Rinker, owner of Arva Flour Mills.
The mill acquired the Red River Cereal brand from The J.M. Smuckers Co last year and reintroduced the cereal to more than 500 retailers in Ontario and Western Canada.
“Red River Cereal and Arva Flour Mill brands are complimentary, one seems to be helping the other,” Rinker said. “Retailers and consumers alike are receptive, and we continue to carve out our niche with novel product offerings and established brands, in large product categories.”
