SINGAPORE — Anne Ong has come a long way from baking cupcakes for her son’s kindergarten class. As the owner of Singapore-based Anne’s Secret Recipe, a business based on her cookie, cake and bread mixes, she is an entrepreneur who has shown resilience and innovation breaking into the eCommerce space.
She was recognized for these achievements with the “Creative Seller” Lazada Forward Women Award, in honor of International Women’s Day on March 8. She joined a cohort of five other women across Southeast Asia who have demonstrated different approaches to overcoming and embracing new ideas when building an online business.