CUDASH, WI — Angelic Bakehouse, a baking company with a mission to bring the best in sprouted baked goods, is releasing its “best bread yet” after conducting an extensive yearlong product innovation program.
The new rollout features 10 new bread variations and a packaging redesign. The initiatives were backed by results of qualitative and quantitative consumer research including testing panels in two cities. The researchers found that 64% of hyper-premium bread buyers think taste is a top purchase consideration, followed by ingredient claims (56%) and health claims (52%). As a result, the company updated its entire bread portfolio to have stronger taste appeal, more nutrition and a larger bread slice.