JACKSONVILLE, FL — Acosta Group, a collective of retail, marketing and foodservice agencies, released its 2025 consumer predictions, which include a redefined focus on shopper experience and value. The organization’s annual insights provide a perspective of evolving consumer behavior amidst ongoing economic fluctuation.
“Savvy consumers are defining what they most value; how they want to shop; and their desire for authenticity, personalized connections, innovation, convenience and a bit of fun,” said Colin Stewart, executive VP, business intelligence, for the Acosta Group.