WASHINGTON, DC — In efforts to deliver impact on its recently outlined strategic plan, the American Bakers Association (ABA) has announced the addition of four members to its professional team.
“Bringing on exceptional talent is critical to advancing our bold vision for the future of ABA,” said Eric Dell, president and CEO of ABA. “As we focus on transforming the baking industry into a destination workplace, driving category growth and delivering higher-level impact, these new team members will play a pivotal role in helping us bring our strategic priorities to life. We are committed to creating meaningful, innovative experiences for our members that amplify their success and shape the commercial baking industry’s future.”
The new hires include Anne Fairfield-Sonn, director of marketing and communications; Dorian Peele, assistant of events and operations; Alta Riggs, director of finance; and Danielle Tex, coordinator of events and programming.
“As we focus on transforming the baking industry into a destination workplace, driving category growth and delivering higher-level impact, these new team members will play a pivotal role in helping us bring our strategic priorities to life.” — Eric Dell | president and CEO | American Bakers Association
In tandem with these additions, the association established core values to reflect the principles that guide ABA and support the success of its members:
- Respect: Treating members and each other with dignity and appreciation.
- Integrity: Committed to honesty, transparency and accountability.
- Excellence: Striving for professionalism and high-value impact.
- Empowerment: Celebrating innovation, creativity and bold ideas.
- Service: Focusing on uplifting our members and community.
“These values are more than just words,” Dell continued. “They embody who we are, how we work and what we stand for. By embracing these values, the ABA team strengthens our commitment to serving as a trusted partner, advocate, and resource for our members and the broader baking community.”
Last month, ABA announced the creation of the Congressional Baking Caucus, a bipartisan organization committed to addressing the critical issues facing the American commercial baking industry.
