WASHINGTON, DC — In response to feedback from industry leaders, the American Bakers Association (ABA) announced a comprehensive restructuring designed to elevate the commercial baking industry in coordination with the association’s recently launched strategic plan.
The reorganization positions ABA to streamline operations and advance member interests through innovative and focused initiatives. The association will focus on three strategic goals: positioning the industry for category growth, creating an industry-wide supreme workplace, and delivering high-value impact through its services and programs.
“These organizational shifts are a pivotal step in our commitment to advancing the baking industry and empowering ABA to deliver on the strategic plan,” said Eric Dell, ABA president and CEO. “We are now poised to have a laser focus on ABA’s goals.”
The reorganization not only connects association resources with the new strategic vision to ensure success in achieving these goals, but it also aligns both external and internal initiatives around the plan’s core objectives. This includes:
Enhancing government relations: ABA will strengthen its efforts in government relations with a specific focus on nutrition and workforce issues. This will encompass greater representation of the commercial baking industry’s interests in legislative and regulatory matters.
Bolstering communications and marketing prowess: An elevated marketing strategy will enhance ABA’s outreach and engagement, increasing its visibility across the industry, promoting community contributions and deepening connections with stakeholders.
Strengthening workforce and research capabilities: The association established a dedicated workforce and insights division to address evolving industry concerns. This team will focus on recruitment and retention resources and conduct meaningful research on topics relevant to industry business.
Ensuring high-value programming and events: To create a more impactful experience, ABA established an events and programming division designed to develop more comprehensive and engaging executive-level content throughout the year.
Streamlining and innovating educational offerings: Through strategic partnerships, ABA will continue offering members more efficient access to educational and training opportunities. The collaboration allows the association to make educational resources more convenient and accessible to industry members.
Elevating member experience: The membership division will ensure ABA delivers high-value impact for its members, strengthening its strategic campaign to be the conduit for business connections and services.
Reflecting industry culture and values: With its thorough understanding of both baker and supplier business needs, the association will continue to build a strong culture that reflects its core values and maintains a focus on members’ investments with the expertise of a new finance division.
“ABA remains unwavering in its mission to support and promote the success of the baking industry,” said Bill Quigg, ABA chair and president of Richmond Baking. “This reorganization is a testament to the association’s proactive approach to addressing industry challenges and reaching the new strategic goals for the benefit of all baking businesses.”
