Data Snapshot
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Perimeter Cookies Dollar Share*
Perimeter cookies is now a $3.20 billion dollar category, as compared to center store cookies, which are reporting a little more than $1 billion in dollar sales.
Read more in the October | Q4 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based market research firm (@WeAreCircana) | Latest 52 Weeks Ending July 14, 2024
*Percent rounded to nearest tenth
Top 5 Cookie Producers by Dollar Sales ($ in Billions)
Showcasing cookies’ versatility — coupled with offering exciting LTOs, options featuring better-for-you attributes, and strategic innovation — will increase eating occasions and boost category sales.
Read more in the October | Q4 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based market research firm (@WeAreCircana) | Latest 52 Weeks Ending July 14, 2024
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Bagel Sales
Classic, convenient and customizable, bagels, whether savory or sweet, meet diverse consumer needs. The overall US bagel market totals $2.28 billion, according to Circana for the latest 52 weeks ending July 14, 2024.
Read more in the October | Q4 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based market research firm (@WeAreCircana) | Latest 52 Weeks Ending July 14, 2024
Top 5 Center Store Bagel Manufacturers by Dollar Sales ($ in Millions)
Despite sluggish sales, growth opportunities exist in the center store and perimeter for bagel brands that deliver an affordable product with an authentic taste and texture. Expanding flavor profiles and touting carb- and protein-related health claims will also appeal to consumers.
Read more in the October | Q4 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-based market research firm (@WeAreCircana) | Latest 52 Weeks Ending July 14, 2024
