NEW YORK — Hippeas, best known for its chickpea-based products such as tortilla chips and extruded snacks, is bringing a modern touch to its portfolio with its latest brand refresh.
In addition to the updated logo, which now includes a smile attribute, the brand also boasts a chickpea mascot as a nod to its core ingredient and new product packaging, which amplifies core attributes such as its flavors and plant-derived nutrition.
“This refresh represents an important next chapter for Hippeas,” said Nick Marmet, VP of marketing at Hippeas. “From the beginning, we’ve believed that better-for-you snacks should never feel like a compromise or boring. As we move into 2026, we’re building on the equity we’ve earned: doubling down on bold flavor, functional benefits like protein and fiber from our hero legume ingredients, and a visual identity that clearly reflects the joy and optimism at the heart of our brand.”
With this revamped look hitting store shelves nationwide this March, the brand is set to release new product flavors along with a whole new snack product.
“This evolution allows us to make an even bolder statement on the shelf while setting the stage for meaningful innovation across our portfolio,” Marmet said.
