PARSIPPANY, NJ — Keebler has listened to consumers who want more from their treats and reformulated one of its Chips Deluxe cookie lines.

Through extensive consumer testing, the Ferrero North America brand enhanced the Chips Deluxe Soft Baked recipe to deliver a richer chocolate flavor and a more balanced sweetness. To do this, Keebler incorporated more visible chocolate chips and chunks and improved the soft-baked texture for desired freshness and chewiness.

“In testing, consumers noted that the new recipe met their expectations of sweetness with more chocolate flavor and pieces,” the company shared in its announcement. “The reformulated Chips Deluxe Soft Baked also looks better with more visible chips and chunks.”

The reformulated Chips Deluxe Soft Baked Chips & Chunks cookies will be available at retailers nationwide, including Kroger, Publix, ShopRite, Stop & Shop, Walgreens and Walmart.