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New year, new SKUs for Goldfish

Goldfish Seasoned Pretzels on dark purple background
BY: Annie Hollon

Annie Hollon

CAMDEN, NJ — Snack cracker brand Goldfish unveiled a collection of novel releases for the upcoming year, including the introduction of Seasoned Pretzels.

“As we head into 2026, we’re bringing new flavors and formats for the whole family in ways that only Goldfish can, making snacking even more fun for everyone in the household,” said Mike Fanelli, senior director of Goldfish.

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Goldfish Seasoned Pretzels, debuting in Honey Mustard and Hot Buffalo flavors, put a new spin on The Campbell’s Co. brand’s classic pretzel offering. Starting in January, consumers can find this portfolio addition in 8-ounce bags nationwide at retailers nationwide for an SRP of $3.69.

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Along with the launch of the seasoned pretzels, Goldfish is also rolling out Zest Ranch Flavored Crackers and limited-edition Disney and Pixar’s Toy Story Cheddar Crackers. The former offers a flavor blend of onion, garlic and parsley while the latter references the upcoming release of the fifth film in the franchise, with crackers taking on new shapes inspired by characters Woody and Buzz Lightyear.

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“From Seasoned Pretzels to our Toy Story collaboration and Zesty Ranch offering, we’re introducing craveable flavors and playful experiences that are sure to delight snackers of all ages,” Fanelli said.

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