CHICAGO — Kellanova’s portfolio of brands is preparing for the cozy season, with festive flavors and collaborations behind each product launch marking the arrival of fall.

Rice Krispies Treats launched a Wicked-inspired treat featuring shaped sprinkles for the first time ever. Pop-Tarts rebooted its Pumpkin Pie limited-time offering, featuring a pumpkin pie-flavored filling and frosting on top. Similarly, RXBAR’s limited-edition Pumpkin Spice bar blends pumpkin, cinnamon, cloves, egg whites, dates and nuts for a better-for-you option that incorporates autumnal flavors with 12 grams of protein per serving.

On the savory side, Cheez-It responded to consumer demand for shareable Halloween snacks and created its Trick-Or-Treat Pouches filled with bite-sized Cheez-It Original snacks, sold in a 30-pouch box with seasonal packaging. Town House launched seasonal football-shaped crackers, delivering a salty, toasted wheat flavor on shelves nationwide. Riding the festive packaging train, Pringles released Glow-in-the-Dark cans and Spooky Snack Packs just in time for trick-or-treating.