KANSAS CITY, MO — My job isn’t what I call “Weight Watchers friendly.” But what it lacks in “WW points” allocation, it more than makes up for in the joy that baked goods bring. Who can’t use a bit more joy these days?
This issue gives us a moment to forget about all the uncertainty rocking our world and focus on something that makes this industry so special: new products. Our showcase is an ongoing process, and it does more than help us find our next obsession. It also helps us identify emerging trends based on what commercial bakers are bringing to market.
As a publication dedicated to fresh insights on trends and innovation, we understand the importance of discovering everything it takes — from the why to the how — to bring a new product to life.
This year’s New Product Showcase features legacy brands, new names and an homage to product development’s unsung heroes: limited-time offers (LTOs). It comes with exclusive video content, featuring our takes on some of the year’s most attention-grabbing LTOs.
Without new ideas, innovation eventually becomes stagnation. So, to everyone who contributes to a successful product launch, from everyone here at Commercial Baking, thanks for bringing the joy. It’s worth every point.
This has been adapted from the 2025 New Products Annual of Commercial Baking. Read the full digital edition here.
