OAKBROOK TERRACE, IL — Sara Lee Frozen Bakery is appealing to “little treat” culture and boosting the mini dessert category with Cyrus O’Leary’s Mini Cheesecakes.

“Our new Mini Cheesecakes are among our most indulgent innovations yet, featuring a lineup of popular flavors that appeal to today’s consumers,” said Kari Manze, marketing director, in-store bakery at Sara Lee Frozen Bakery.

The mini cheesecakes, crafted for in-store bakeries, come in three flavors: Original, Salted Caramel Truffle and Strawberry-Topped.

“Made with premium, quality ingredients like whole milk and real cream cheese, these single-serve desserts make it easy for busy shoppers to treat themselves anywhere, anytime,” Manze said.

The Sara Lee Frozen Bakery brand is also leaning into consumers’ interest in small indulgences with its “Whole Lotta Personality” campaign featuring the single-serve cheesecakes as a cast of characters.

Cyrus O’Leary’s Mini Cheesecakes are available for grocery retailers in a 16-count case.