Advertisement

Grupo Bimbo launches second “The Bimbo Dream” campaign

Grupo Bimbo launches second “The Bimbo Dream” campaign
PHOTO COURTESY OF GRUPO BIMBO
BY: Maddie Lambert

Maddie Lambert

MEXICO CITY — Grupo Bimbo and its Bimbo Bakeries USA brand, a global partner of FC Barcelona and Main Partner of FC Barcelona Women, are searching for 49 girls from different countries to participate in the second edition of “The Bimbo Dream.”

The company has launched a selection process in 22 countries to choose 42 girls between the ages of 10 and 13, with the addition of seven girls from its social programs — “Dream Champions” in Central America and “Futbolito Bimbo” in South America — to take part in the campaign.

Advertisement

Those selected will have the opportunity to train and play soccer for four days at the FC Barcelona facilities in Spain. They will also meet professional player Aitana Bonmatí and gain insight into her journey as the midfielder of the Azulgrana team.

“At Grupo Bimbo, we are thrilled to launch this new edition of The Bimbo Dream, inspiring 49 young girls to pursue their dreams,” said Alberto Levy, VP of global marketing at Grupo Bimbo. “Through this global initiative, we empower female talent while promoting healthy eating habits, teaching them to create delicious, nutritious sandwiches that fuel their physical performance.”

Advertisement

The 2025 Bimbo Dream is open to girls in the following countries: Canada, US, Mexico, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Nicaragua, Panama, Venezuela, Argentina, Paraguay, Uruguay, Chile, Brazil, Morocco, Portugal, Romania, Spain and the UK.

The deadline to apply is April 7. For more information, visit the campaign website.

Advertisement

Related News

Advertisement

Advertisement

Advertisement

Advertisement