NEW YORK — Vandemoortele USA, part of the European family-owned baking company, announced the appointment of Anthony Castellano as VP of sales for the North American market.

In this role, he will work alongside the Vandemoortele USA team in managing current partners and finding new growth opportunities, with a specific focus on leveraging Banquet d’Or, the baking company’s flagship brand.

“We are delighted Anthony has chosen to further his career with Vandemoortele,” said Raoul Dexters, country commercial manager for Vandemoortele USA. “He brings with him a wealth of knowledge and experience that aligns with Vandemoortele’s strong ambitions within the US.”

Castellano brings a wide network in foodservice, retail and convenience stores, most recently serving as regional sales manager at Colavita USA. Over the past 10 years, he’s held leadership roles at Mangia, Broaster and Krispy Krunchy Foods.

“Vandemoortele USA is continuously growing and has a bright future, and I’m honored to be a part of it,” Castellano said. “I look forward to using my experience to help reach new partners.”