WAUKESHA, WI — Legacy Bakehouse, a baked snacks contract and private label manufacturer, has acquired Sevierville, TN-based Classic Cookie from Mannon Specialty Foods. The deal broadens the co-manufacturer’s geographic reach.
“Classic Cookie is a major step in expanding our baked snacks capabilities, capacity, markets and customers,” said Alain Vallet-Sandre, CCO at Legacy Bakehouse. “Adding our contract manufacturing and private label capabilities to Classic Cookie’s strong sales channels, as well as expanding our salty/savory snacking platform to include sweet, rounds out our offerings, increasing Legacy’s attractiveness as a partner to a broader cross-section of customers.”
Founded in 1984, Classic Cookie distributes its premium cookies in regional and national retailers — including Walmart — and through various distribution partners. The baking company operates a recently expanded 50,000-square-foot SQF bakery in Sevierville.
The addition of Classic Cookie’s cookie and brownie production capabilities will expand Legacy’s bakery categories and add an emerging retail brand to the co-manufacturer’s portfolio. The Sevierville bakery location brings Legacy’s production facilities to a total of three.
This is Legacy Bakehouse’s second acquisition in six months, closing its deal with Angelic Bakehouse last July. Legacy Bakehouse is a portfolio brand of Benford Capital, which nabbed the baking company April 2023.
“Classic Cookie is a strategic acquisition in our evolving baking platform,” said Brian Behm, principal at Benford. “Classic Cookie’s primary channels, including national retail, vending, contract manufacturing, private label, and fundraising are complementary to Legacy’s.”
