SAN FRANCISCO — Hero Bread, known for its better-for-you bread and baked goods, is increasing its retail store presence to more than 4,000 locations following its original launch into more than 500 select Whole Foods Market stores nationwide.

“We’re excited to bring Hero Bread products to Whole Foods Market shoppers nationwide,” said Marissa Norden, executive leader of merchandising at Whole Foods Market. “Hero Bread’s innovative approach to creating delicious, better-for-you options aligns with our commitment to offering high-quality products that meet the diverse needs of our customers. Whether you’re looking for low-carb choices or simply seeking a nutritious, flavorful bread, Hero Bread delivers without compromise.”

Hero Bread’s products are made with simple ingredients, including olive oil and resistant wheat starch which acts as a prebiotic fiber and promotes gut health.

The brand’s best-selling products, Hero Classic White Bread and Hero Seeded Bread, will be carried by select Whole Foods Market stores.

“We want to make wholesome diet choices accessible and convenient to every household,” said YuChiang Cheng, CEO of Hero Bread. “Now, with the launch in select Whole Foods Market stores nationwide, anyone across the country can shop our best-selling Hero Bread items in all major markets, meaning millions more consumers can be the hero in their homes every week. This gets us closer to accomplishing our North Star mission.”