EAST HANOVER, NJ — Chips Ahoy!, a brand under the Mondelez International umbrella, is breaking into a new category with its latest innovation, Baked Bites.
“The introduction of Baked Bites follows a year filled with delicious Chips Ahoy! innovations from the Mmm-proved Original recipe reveal and Crunchy Gluten Free Cookie, to seasonal limited editions and Big Chewy Cookies,” said Sabrina Sierant, senior director at Chips Ahoy!. “We’re thrilled to introduce Baked Bites, which offers such a unique, soft and chewy snack for chocolate chip lovers, and wanted to treat fans to a truly immersive experience that celebrates the launch and this new and exciting product.”
The soft-baked treat comes in a square shape and features a chewy texture similar to a brownie. Made with real chocolate chips and no high fructose corn syrup, Baked Bites are currently available in a Blondie variety with more flavors coming soon.
Each box of Chips Ahoy! Baked Bites boasts five snack packs with an SRP of $3.98.
In addition to this innovation, the Mondelez brand is also adding a new flavor variety to its Original lineup. Chips Ahoy! Chocolate Caramel Cookie is set to debut at grocers nationwide in early 2025.
