ORLANDO, FL — From a business marketing perspective, social media is a tradeoff. When done properly, it can be a relatively low-cost marketing tool. But it can also be a massive time-suck.
During the American Pie Council (APC)’s National Pie Championships, held April 29-30 in Orlando, FL, Jessica Leigh Clark-Bojin, pie baker, social media expert and author of Pies are Awesome, shared key insights around social media best practices for small and large businesses in the baking industry.
“The goal of social media is to get the most traction with the least amount of time,” said Clark-Bojin, who has 85,000 followers on Instagram.
The first tip she offered was understanding why — or, more precisely, if — a business should be on social media. The key factor is thinking about a business’ social media presence qualitatively.
“You might have a million teenagers around the world talking about your pie or your ingredients,” she said. “But that doesn’t necessarily translate into squat for your bottom line. Maybe what you really needed was a handful of local anchor clients to think well of you.”