CAMDEN, NJ — Rolling onto the flavor lineup, Lemon Blueberry Flavored Swirl is the latest permanent addition to the Pepperidge Farm Swirl bread portfolio.
“As America’s number one breakfast bread, our Pepperidge Farm Swirl collection has long been a staple on breakfast tables nationwide,” said Ama Auwarter, VP of bakery marketing at Campbell Snacks. “Lemon Blueberry Flavored Swirl bread is a refreshing new combination with a mouthwatering aroma that fills the home and adds excitement to the start of each day.”
The new product is meeting the increasing popularity for breakfast occasions and the rising demand for lemon and blueberry breakfast options. During testing, Pepperidge Farm revealed that the Lemon Blueberry variation of Swirl bread was the top pick with consumers for the next flavor.
The 14-ounce sliced loaf is available at retailers nationwide for an SRP of $4.69.
