HORSHAM, PA — Thomas’, a Bimbo Bakeries USA brand, is expanding its breakfast food portfolio with the addition of Croissant Bread.
“What makes Thomas’ Croissant Bread so uniquely good is that it’s made in a croissant-style lamination process resulting in 72 layers in each loaf to get that signature flakiness you expect from a croissant,” said Ted Swain, director of innovation for Thomas’ Breads.
The product features flaky croissant layers baked into a loaf and has no high fructose corn syrup. The innovation combines the indulgence of the traditional sweet good with the ready-to-eat convenience of being pre-sliced, making it easy for consumers to add toppings.
“What makes Thomas' Croissant Bread so uniquely good is that it's made in a croissant-style lamination process resulting in 72 layers in each loaf to get that signature flakiness you expect from a croissant.” — Ted Swain | director of innovation | Thomas’ Breads
“At Thomas’, we’re always looking for new ways to evolve and create delicious products that will resonate with the ever-changing breakfast needs of our consumers,” said Mary Pitone, brand manager for Thomas’.
The twist on the classic sweet good will be available for an SRP of $5.99 to consumers in the Northeast at retailers such as Safeway, Stop & Shop, ShopRite, The Giant Company, Giant Food, Price Chopper, Acme, Shaw’s, Tops and Big Y.
