WAGENINGEN, NETHERLANDS — Zero Carb Co. (ZCC), a joint venture startup from Wiltnik and Blue Ocean Xlerator (BOX), announced a strategic partnership with Grupo Bimbo.
“ZCC bread aims at reattracting consumers to the bread category, now a tasty gluten-free, zero-carb bread is available,” said Roel Orsel, CEO of ZCC. “I can say with my more than 30 years of experience in the profession that it is the most profound paradigm-changing development in the bread category I have seen in years.”
The partnership unites Grupo Bimbo’s R&D capabilities, global footprint and distribution network with ZCC’s carb- and gluten-free bread products, which are high in protein and fiber. In addition to distribution, the partnership also offers new opportunities for product development in certain markets.
