7 Mile Brands announces $3 million Drumroll investment

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7 Mile Brands announces $3 million Drumroll investment

29 Oct 2024

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

FAIRFIELD, NJ — CPG brand incubator 7 Mile Brands is investing $3 million in Drumroll, a refrigerated donut brand in the fresh snacking segment.

“At 7 Mile Brands, we seek out disruptive brands that are poised to transform their category, and Drumroll is exactly that,” said Jason Cohen, co-founder and CEO at 7 Mile Brands. “With the rise of health-conscious consumers seeking more mindful indulgence, Drumroll’s unique approach to balancing taste and nutrition perfectly aligns with current market trends in the refrigerated snacks segment. This investment will fuel their expansion and amplify their impact in the industry.”

The better-for-you baked donuts are low in sugar and boast 10 grams of protein and 8 grams of net carbs. The refrigerated product, which features a cake-like texture, is available in chocolate, vanilla and strawberry flavors.

“We are thrilled to be partnering with the 7 Mile Brands family and to welcome Jason and Sammy to our board,” said Ryan Brothers, co-founder of Drumroll. “Their track record of scaling brands is exceptional, and we are confident their expertise will help us drive innovation and guide the brand into the next chapter of growth. Together, we are excited to turn Drumroll into an everyday snacking platform that reinvents the nostalgic treats we all loved growing up while staying in tune with today’s health-conscious lifestyles.”

Drumroll donuts are now available at select Target, Kroger, Wegmans, H-E-B, Albertsons and Shoprite locations.

With this investment, Drumroll joins Pretzelized Snacks in the 7 Mile Brands portfolio.

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